The Liberal party sent its supporters a discussion paper canvassing options to modernise itself following rolling electoral defeats and a loss of support among professional women, people with Chinese ancestry, and those from suburban electorates with high multicultural populations. By the next election, the paper noted, one in five voters will have been born after the year 2000 with “no historical memory of September 11, the Howard government [or] a world without smartphones”. After the most recent federal election loss, the party established a commission to help generate ideas to win back voters chaired by Queensland senator James McGrath. In the email, McGrath said the party was in the “political fight of our lives” as “core demographics continue to turn away from us without looking back”.
The discussion paper was circulated amid a flurry of condemnation that echoed an episode from the party’s past. Liberal Northern Territory senator Jacinta Nampijinpa Price was rebuked for sharing a clip on social media that falsely claimed Labor was “importing” Indian migrants. Price was sacked from the shadow cabinet in September last year for suggesting the government’s migration program favoured Indians in order to help its electoral fortunes. Liberal leader Angus Taylor has said he would review the Northern Territory senator’s social media use. The episode has highlighted the party’s ongoing struggle to manage its more conservative voices while appealing to a broader electorate.
The party’s internal challenges are compounded by the rise of One Nation, which has drawn support from conservative voters. Sky’s latest Pulse/YouGov poll, taken between July 7-14, found One Nation’s primary vote dipped four points to 26 per cent as Labor regained the top spot as Australia’s most popular party at 28 per cent. Support for One Nation fell by three points in July to 26 per cent, while the coalition’s backing rose to 23 per cent, in a Resolve Political Monitor survey. The polling suggests that while One Nation remains a significant force, Labor currently holds the advantage. However, the Liberal Party’s primary vote remains below its traditional levels, indicating that it has not yet won back former supporters who drifted to minor parties.